SOCIAL MEDIA MARKETING & MANAGEMENT
RESEARCH & DISCOVERY • audit overall online presence and goals • gather components from client including history, marketing material, product service info, competitor research and past initiatives/experiences • collaborate
SET POSITIVE, ATTAINABLE GOALS & PRIORITIZE• polish and align messaging • identify target audience • create marketing plan using components to tackle existing opportunity
CONSISTENCY, STREET CRED, CLIENT RETENTION • social media maintenance • audience engagement • brand representation • social responsibility • transparency • creative strategy in simple digital marketing
CAMPAIGN PLANNING • campaigns may be based around one of the following: upcoming event, milestone, product launch, grand opening, rebrand, or other significant announcement. Campaigns are discussed separately, treated on a project by project basis and generally involve all services.
MEDIA PITCHING • media kit building • press releases • media pitching • blogger pitching • strategy development
SOCIALIZE• publish events to social calendars and upcoming event lists • assess social media presence and polish
DATABASE AND MEDIA LIST BUILDING
ORGANIZE • acquire scrollodex and business cards • collect client contact lists • build custom media lists for general and/or specific campaign outreach • contact updating • outreach to dormant clients • compilation of contact lists for email blasts, feedback and invitations
STORYTELLING • blog posts • newsletters • event invitations • email blasts • proofreading
EVENT PLANNER • coordination • vendor outreach negotiation • sponsor and donor outreach and commitment • entertainment organization • day of management
MY RATES & YOUR COMMITMENT
Custom proposals are created for each potential client based on your needs and your budget. Whether you’re looking for retained services or management, temporary project work, or consultation, POP Studios PR is able to accommodate and help you reach your goals.
POP Studios PR requires that clients adhere to a non-binding agreement for all retained services or management. Consultant and per project rates are negotiated separately based on your specific needs and time required.
I begin with a 30-minute free consultation by phone. We’ll discuss your business and goals as well as what POP Studios PR can offer and make a plan from there.